[Slon]

Joseph A. Michelli - Customer Magic - The Macquarie Way: How to Reimagine Customer Experience to Transform Your Business
English | 2023 | Major Street Publishing | ISBN: 978-1-922611-87-1 | 208 pages | EPUB | 750 KB

This book shares lessons on leveraging world-class customer experience and innovation to grow a business, focusing on the story of the Australian telecommunications and cloud provider, Macquarie Technology Group. The author, known for his corporate profiles of customer-centric brands like Starbucks and The Ritz-Carlton, explores how a challenger brand can achieve industry-leading customer retention and service scores. The text provides a practical framework for business leaders looking to design transformative, human-centric service models, drive employee engagement, and build sustainable growth by turning customer experience into a core competitive advantage.



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