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Sheehan, Mary - The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win
English | 2023 | Houndstooth Press | ISBN: 978-1-5445-2760-4 | 188 pages | MOBI | 2 MB
Whether you are launching your first product or your fiftieth, this practical blueprint breaks down the go-to-market process into manageable, actionable steps. Drawing on her extensive experience leading product marketing at tech giants like Adobe and Google, the author guides readers through the entire launch lifecycle-from early positioning and aligning cross-functional teams to managing unexpected setbacks and measuring post-launch adoption. Filled with real-world examples and downloadable templates, the book serves as a tactical handbook designed to build confidence, secure organizational buy-in, and ensure your next product launch wins in the marketplace.
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