why less registered members in this section?

[opendoor]

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For a quick look at story updates, most readers prefer mobile access, and if one wants to login through mobile, just a click at the login button results in opening a new tab with ads, and one has to try three times before login page actually appears. I understand revenue from ads keep the lights on here, but an easier login could enable more registered users. Focussing more on displayed ad, rather than click responsive ads can ease many mobile users. 

Secondly, for writers, we have likes and comments to keep them encouraged. If you can device some sort of counter for readers, like most story readers, continuous readers, most like and comment providers, anything of this sort, people will get encouraged to register, login and look out for their achievement. 

Penny for thought. 

To avoid too many ad pop ups you can use default theme