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José Luís Reis (Editor), Marc K. Peter (Editor), Ricardo Cayolla (Editor), Zorica Bogdanović (Editor) - Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2

English | 2022 | Springer | ISBN: 9789811692710 (ISBN10: 9811692718) | 715 pages | PDF | 12 MB

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.



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