Actress Sai Pallavi Refuses to Endorse Fairness Creams

[neerathemall]

She also added that the monetary compensation for the advertisement was not a matter of concern for her. “What will I do with the money I get from such an ad? I’ll go home and eat three chapatis or rice, go around in my car. I don’t have other big needs. I see if I can contribute to the happiness of people around me or if I can say that these standards we see are wrong,” she said.

Pallavi also recounted a childhood incident in the interview about the impact that notions of fairness had on her sister and how she had “tricked” her sister into eating fruits and vegetables by telling her that it would “give her a fair complexion”.
Pallavi joins a burgeoning cohort of celebrities who have publicly questioned the impact that fairness creams have on skewed notions of beauty. Celebrities like Abhay Deol, Kangana Ranaut, Kalki Koechlin and Nandita Das have openly criticised products that glorify fair complexions.
Recently, a collage consisting of Miss India finalists faced backlash on social media for a lack of diversity of skin colours amongst its beauty pageant contestants, underscoring the conventional notions of fairness and beauty that are prevalent in India.