26-04-2019, 05:39 AM
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Language: English | Format: epub | Size: 2.12 MB |
Description:
While everyone was bemoaning their alleged laziness and self.
Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:
<li>Enlist Millennial parents as co-creators of brands and products</li><li>Promote purpose beyond the bottom line</li><li>Cultivate shareability</li><li>Democratize customer experience</li><li>Integrate technology</li><li>Develop content-driven campaigns that speak to Millennials</li><li>And more</li>
A...
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