25-04-2020, 06:46 PM
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Business Project Management and Marketing - Mastering Business Markets
epub | 5.29 MB | English | Michael Kleinaltenkamp, Wulff Plinke and Ingmar Geiger | 2016 | Springer Berlin Heidelberg, Berlin, Heidelberg | Page: 399
About Business Project Management and Marketing - Mastering Business Markets :
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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