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ebooks Collection 2019
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Impossible to Ignore- Creating Memorable Content to Influence Decisions (True EPUB)
Type : epub |
Size : 12.2 MB |
English |



Descirption: A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science
Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.
Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.
Carmen Simon, PhD, is the...

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Beyond Belief - The Secret Lives of Women in Extreme Religions
Type : epub |
Size : 479.25 KB |
English |



Descirption: Beyond Belief addresses what happens when women of extreme religions decide to walk away. Editors Susan Tive (a former Orthodox Jew) and Cami Ostman (a de-converted fundamentalist born-again Christian) have compiled a collection of powerful personal stories written by women of varying ages, races, and religious backgrounds who share one commonality: they've all experienced and rejected extreme religions.

Covering a wide range of religious communities-including Evangelical, Catholic, Jewish, Mormon, '., Calvinist, Moonie, and Jehovah's Witness-and containing contributions from authors like Julia Scheeres (Jesus Land), the stories in Beyond Belief reveal how these women became involved, what their lives were like, and why they came to the decision to eventually abandon their faiths. The authors shed a bright light on the rigid expectations and misogyny so often built into religious orthodoxy, yet they also explain the...

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Statue of Limitations by Kate Collins
Type : epub |
Size : 798.73 KB |
English |



Descirption: In this delightful new series by the New York Times bestselling author of the Flower Shop Mysteries, Athena Spencer comes back home to work with her crazy big Greek family at their garden center. But she never expected a return to her roots would mean protecting her family from murder . . .
 
After her divorce, Athena has returned to coastal Michigan to work in her family's garden center and raise her son, while also caring for a mischievous wild raccoon and fending off her family's annoying talent for nagging. Working alone at the garden center one night, Athena is startled by a handsome stranger who claims to be the rightful owner of a valuable statue her grandfather purchased at a recent estate sale.
 
But she has even bigger problems on her plate. The powerful Talbot family from whom her papous bought the statue is threatening to raze the shops on Greene Street's "Little Greece" to make way for a condo. The recent death of the family's...

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How Much Inequality Is Fair Mathematical Principles of a Moral, Optimal, and Stable Capitalist Society
Type : epub |
Size : 2.87 MB |




Descirption: How Much Inequality is Fair? synthesizes ideas from economics, political theory, game theory, information theory, statistical mechanics, and systems engineering into a mathematical framework of a fair free market society.

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Uncanny Valley A Memoir, UK Edition
Type : epub |
Size : 843.37 KB |
English |



Descirption: The prescient, page-turning account of a journey into Silicon Valley: a defining memoir for our digital age. At twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else's phone had worn thin. Within a year she had moved to San Francisco to take up a job at a data analytics start-up in Silicon Valley. Leaving her business casual skirts and shirts in the wardrobe, she began working in company-branded T-shirts and hoodies. She had a healthy income for the first time in her life. She felt like part of the future. But a tide was beginning to turn. People were speaking of tech start-ups as surveillance companies. Out of sixty employees, only eight of her colleagues were women. Casual sexism was rife. Sexual harassment cases were proliferating. And soon, like everyone else, she was addicted to the internet, refreshing the ne, refreshing social media, scrolling...

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Caesar's Last Breath The Epic Story of the Air We Breathe, UK Edition
Type : epub |
Size : 57.67 MB |
English |



Descirption: ** GUARDIAN SCIENCE BOOK OF THE YEAR 2017 **
'Popular science at its best'
Mail on Sunday

'Eminently accessible and enjoyable'
Observer
With every breath, you literally inhale the history of the world. On the ides of March, 44 BC, Julius Caesar died of stab wounds in the Roman Senate, but the story of his last breath is still unfolding. In fact, you're probably inhaling some of it now. Of the sextillions of molecules entering or leaving your lungs at this moment, some might also bear traces of Cleopatra's perfumes, German mustard gas, particles exhaled by dinosaurs or emitted by atomic bombs, even remnants of stardust from the universe's creation.
In Caesar's Last Breath, New York Times bestselling author Sam Kean takes us on a journey through the periodic table, around the globe and across time to tell the epic story of the air we breathe.

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[Denise-Alvarado]-The-Magic-of-Marie-Laveau -Embra
Type : epub |
Size : 6.1 MB |
English |



Descirption: The life and work of the legendary "Pope of Voodoo," Marie Laveau-a free woman of color who practically ruled New Orleans in the mid-1800sMarie Laveau may be the most influential American practitioner of the magical arts; certainly, she is among the most famous. She is the subject of songs, films, and legends and the star of New Orleans ghost tours. Her grave in New Orleans ranks among the most popular spiritual pilgrimages in the US. Devotees venerate votive images of Laveau, who proclaimed herself the "Pope of Voodoo." She is the subject of respected historical biographies and the inspiration for novels by Francine Prose and Jewell Parker Rhodes. She even appears in Marvel Comics and on the television show American Horror Story: Coven, where she was portrayed by Angela Bassett.Author Denise Alvarado explores Marie Laveau's life and work-the fascinating history and mystery. This book gives an overview of New Orleans Voodoo, its origins,...

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Grace and Grit A Love Story
Type : epub |
Size : 3.97 MB |
English |



Descirption: Coming soon as a Major Motion Picture
Here is a deeply moving account of a couple's struggle with cancer and their journey to spiritual healing. Grace and Grit is the compelling story of the five-year journey of Ken Wilber and his wife Treya Killam Wilber through Treya's illness, treatment, and, finally, death.

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Japan The Paradox of Harmony
Type : epub |
Size : 5.89 MB |
English |



Descirption: Following a crushing defeat in World War II, Japan rose like a phoenix from the literal ashes to become a model of modernity and success, for decades Asia's premier economic giant. Yet it remains a nation hobbled by rigid gender roles, protectionist policies, and a defensive, inflexible corporate system that has helped bring about political and economic stagnation. The unique social cohesion that enabled Japan to cope with adversity and develop swiftly has also encouraged isolationism, given rise to an arrogant and inflexible bureaucracy, and prevented the country from addressing difficult issues. Its culture of hard work-in fact, overwork-is legendary, but a declining population and restrictions on opportunity threaten the nation's future.Keiko Hirata and Mark Warschauer have combined thoroughly researched deep analysis with engaging anecdotal material in this enlightening portrait of modern-day Japan, creating an honest and accessible critique that addresses...

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Father of Lions How One Man Defied Isis and Saved Mosul Zoo, UK Edition
Type : epub |
Size : 12.32 MB |
English |



Descirption: 'This is an unexpectedly funny and moving book. You might not expect to laugh when reading about ISIS-held Mosul, but through the story of a man who loves both lions and life, Louise Callaghan sho how humour and defiance can counter cruelty, and why both humans and animals crave freedom' Lindsey Hilsum, International Editor, Channel 4 Ne and author of In Extremis: the life of war correspondent Marie Colvin.
Between 2014 and 2017, the '---c State' ruled the city of Mosul, in northern Iraq, killing 'traitors', destroying books and oppressing women. But miraculously, in a park on the eastern edge of the Tigris, a zoo was kept open.
Father of Lions is the story of Mosul Zoo. It survived under the stern hand of Abu Laith, the zookeeper, a man with an interesting past and a lifelong animal lover. His real name was Imad, but for as long as he could remember everyone had called him by his nickname, Abu Laith - 'Father of Lions'. And the...

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The IsraelPalestine Reader
Type : epub |
Size : 522.02 KB |
English |



Descirption: Introduction to any complex international conflict is enriched when the voices of the adversaries are heard. The Israel/Palestine Reader is an innovative collection focused on the human dimension of the ongoing Israeli-Palestinian confrontation. Its rich and illuminating primary readings present the voices of the diverse parties through personal testimonies and analyses. Key leaders, literary figures, prominent analysts, and simply close observers of different phases of this protracted conflict are all represented - in their own words. From Mark Twain to Theodor Herzl, Gamal Abdul Nasser, Golda Meir, Anwar Sadat, Ezer Weizman, Ehud Barak, Marwan Barghouti, Mahmoud Abbas, Benjamin Netanyahu, John Kerry, and dozens of others, the first-hand narratives brought together in this Reader bring the conflict to life as seen by those closest to it. Though structured to complement Alan Dowty's introductory text Israel/Palestine (4th edition, Polity 2017), this Reader also stands on its...

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Harvest the Vote How Democrats Can Win Again in Rural America
Type : epub |
Size : 592.54 KB |
English |



Descirption: From Democratic Party rising star Jane Kleeb, an urgent and stirring road map showing how the Democratic Party can, and should, engage rural America
The Democratic Party has lost an entire generation of rural voters. By focusing the majority of their message and resources on urban and coastal voters, Democrats have sacrificed entire regions of the country where there is more common ground and shared values than what appears on the surface.
In Harvest the Vote, Jane Kleeb, chair of Nebraska's Democratic Party and founder of Bold Nebraska, brings us a lively and sweeping argument for why the Democrats shouldn't turn away from rural America. As a party leader and longtime activist, Kleeb speaks from experience. She's been fighting the national party for more resources and building a grassroots movement to flex the power of a voting bloc that has long been ignored and forgotten.
Kleeb persuasively argues that the hottest issues of the day can be...

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In Service of the Republic
Type : epub |
Size : 1.01 MB |
English |



Descirption: As a $3-trillion economy, India is on her way to becoming an economic superpower. Between 1991 and 2011, the period of our best growth, there was also a substantial decline in the number of people below the poverty line.
Since 2011, however, there has been a marked retreat in the high growth performance of the previous two decades.
What happened to the promise? Where have we faltered? How do we change course? How do we overcome the ever-present dangers of the middle-income trap, and get rich before we grow old? And one question above all else: What do we need to do to make our tryst with destiny?
As professional economists as well as former civil servants, Vijay Kelkar and Ajay Shah have spent most of their lives thinking about and working on these questions. The result: In Service of the Republic, a meticulously researched work that stands at the intersection of economics, political philosophy and public administration. This highly readable book lays out the art...

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The Debt Delusion Living Within Our Means and Other Fallacies
Type : epub |
Size : 1.17 MB |
English |



Descirption: 'Governments should spend no more than their tax income.' Most people in Europe and North America accept this statement as simple common sense. It resonates with the deeply engrained economic metaphors that dominate public discourse, from 'living within your means' to 'balancing the budget' - all necessary, or so conventional wisdom holds, to avoid the dangers of debt, taxation and financial ruin. This book sho how these homely metaphors constitute the 'debt delusion': a set of plausible-sounding yet false ideas that have been used to justify damaging austerity policies. John Weeks debunks these myths, explaining the true story behind public spending, taxation, and debt, and their real function in the management of our economies. He demonstrates that disputes about public finances are not primarily technical matters best left to specialists and experts, as many politicians would have us believe, but rather...

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Fat Loss Happens on Monday
Type : epub |
Size : 11.39 MB |




Descirption: Nearly all diet and workout books are focused on the wrong things: They focus on WHAT instead of HOW. Yet the leanest people focus on how, on their eating habits, not on fad diets. Diets that rely on willpower and discipline fail. The path to results is made up of eleven small, simple, step-by-step habits. Rotating through phases of metabolic workouts, endurance workouts, and strength workouts yields the best fat-loss results. Josh Hillis and Dan John know these habit-based diet and workout hacks, and they teach them well.

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Training for Both Ends of the Leash A Guide to Cooperation Training for You and Your Dog
Type : epub |
Size : 3.84 MB |
English |



Descirption: A breakthrough approach to dog training, tapping the power of cooperation by integrating a dog's natural instinct with an owner's personality. Kate Perry has seen it all: the secret pee-ers, the delivery-man harassers, the agoraphobics. Every dog presents a unique set of drives, traits, and needs-and so does every owner. Delivering the effective approach that has made her a highly sought-after canine consultant, Training for Both Ends of the Leash incorporates the owner's lifestyle and household setup to create a balanced training program and reliable behavior for dogs and their owners.Training for Both Ends of the Leash helps identify a dog's dominant drives and personality so that owners can develop a personalized training system that targets specific problems. Only positive reinforcement is permitted, and owners are taught how to appropriately accommodate a dog's tendencies, leading to a fun, loving, and respectful atmosphere in which owner and...

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50 Guns That Changed the World Iconic Firearms That Altered the Course of History
Type : epub |
Size : 34.11 MB |
English |



Descirption: Discover how fifty great firearms influenced and helped shape our world.
World history has always been interwoven with developments in firearms technology and so is peppered with legendary guns. Since the invention of gunpowder, nations have raced to create more useful and powerful firearms with which to protect, conquer, and hunt. 50 Guns That Changed the World explores the most significant firearms from the past two hundred years, from deadly weapons of war to quaint plinking guns. Included are:
Winchester Model 1873
Colt 1911
Mauser Model 98
M1 Garand
Ruger 10/22
AK-47
AR-15
Benelli M2
Glock G17
Barrett 82A1
Discover the history, design details, operation, variants, and users of each firearm, illustrated with archival photography from the manufacturers and of the guns in action. Firearms enthusiasts, history buffs, hunters, and shooters will all find something to marvel at in this gorgeous full-color book.

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PetCam The World Through the Lens of Our Four Legged Friends
Type : epub |
Size : 43.04 MB |
English |



Descirption: As close as we are to our beloved pets, we often wonder how they spend their days when we aren't watching. What do they explore? How does the world look from the point of view of our dogs and cats-or our chickens and goats? PetCam, by photographer Chris Keeney, author of Pinhole Cameras, presents a collection of striking and amusing images created by an international roster of four-legged photographers. With small, lightweight cameras attached to their collars and cowbells, they document what they see as they go about their daily routines-lounging under parked cars, scaling rooftops, jumping fences, relaxing in a neighbor's tall grass. You'll see the world through the eyes of more than twenty intrepid pets, including Coulee, a Border Collie-Golden Retriever mix from Alberta, Canada; Fritz, a tabby cat living in the Ore Mountains of Germany; Walter and Hamlet, brother and sister miniature pot belly pigs from San Diego; and Sofie, a Galloway cow, who spends her...

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Am I Boring My Dog And 99 Other Things Every Dog Wishes You Knew
Type : epub |
Size : 963.39 KB |
English |
9781592578801 |


Descirption: SUMMARY: A delightfully witty guide to keeping much-loved dogs not just fed and groomed, but happy to be with you. And vice versa. Geared to the millions who want to be socially responsible but also indulgent, who want to be informed about the latest ideas inc are and training, and, above all, who worry about their relationships with their dogs, this poignant, irreverent guide is doggone funny. Written by a first-time dog owner who's been there, worried about that, this comprehensive but accessible book articulates the questions that many people have about all things canine-related but are afraid to ask, all with a reassuring, amusing tone.

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The Further Adventures of an Idiot Abroad
Type : epub |
Size : 22.27 MB |




Descirption: The nation's favourite idiot is back. Safely home from his latest travels, Karl has decided it is time to share his hard-earned wisdom of the world. Taking the Bucket List of '100 Things to Do Before You Die' as his starting point, Karl combines brilliant stories from his recent adventuresto Alaska, Siberia and beyond with entertaining, highly-opinionated vie on what other people aspire to do with their lives.· Why on earth would anybody want to run with the bulls in Pamplona?· Go 'storm chasing' through Tornado Alley?· Have lunch with the Queen?· Or touch hands with the Pope?The Further Adventures of An Idiot Abroad is a fitting finale to two years of eventful globe-trotting. Frank, funny and strangely inspiring, this is Karl's final word on travel.

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